In walking around the convention center and looking at all the booths I did notice something that made the Jimcor booth different.
It wasn't the balloons celebrating our 25th Anniversary. It wasn't the great location right near the entrance.
It was the positive attitude of the Jimcor employees. Yes, we all wish the market was getting harder. But if we walk around portraying a negative attitude, who would want to do business with us?
In a meeting prior to the trade show we discussed attire for the booth and the events, who would be attending which classes, who would man the booth when, etc. We went over every detail.
But actually seeing the smiles on the Jimcor staff's faces, hearing them talk positively to everyone they saw no matter if they were a company, vendor or agent - it was great.
So what can you do in your office to make sure that only the positive attitudes are what people see?
Look at your culture. What is your office like? Do people regularly smile and laugh? Sure, every now and then people have a bad day, but is there one person whose negativity threatens your entire office?
There is always that one person who is a great worker, but their attitude could use some adjusting.
Whatever you decide to do with that employee, DO NOT put them out there in front of your clients. Think of how you would read someone who had that negative puss on their face, as opposed to the person (who may not be as knowledgeable) who is smiling and extending a hand listening to your concerns.
When looking around your office to see who should be attending an event, look for the people that invite opportunity. These will not always be your best producers (and that is something else that you should be looking at). These people will be the ones who even if something is happening in their personal lives, they are able to put it aside and concentrate on the positive of the moment - they put the client first. These are the people that say "Good Morning" with a smile everyday, even when it is raining.
Consider what your staff would look like at the booth of a huge trade show. How would your office be perceived? What would people walk away thinking about your company?
Make sure whomever you have out there marketing for you knows the importance of a smile and eye to eye contact.
For a great article click here to learn more about "Who Makes the Best Trade Show Booth Staff" from AlexisExhibits.com.
To find out where Jimcor will be exhibiting next, email us at info@jimcor.com!
