We are always trying to find ways to get a client or prospect's attention. We think of new ideas, fancy pictures, videos - whatever we can to get them to click on a link or ask for more information.
What about getting back to the basics (and by basics think all the way back to grammar school when you passed notes in class to your friends). Remember that last line you would always add? Well, it started with:
"PS"
Those infamous 2 letters - they got our attention when we were 10, and they get people's attention even now as grownups. It says to the reader, "Wait! I almost forgot this amazing bit of news!"
So think about your emails - think about your marketing pieces. Try it in your next campaign...
Here is a great article from MarketingProfs.com. If you are looking for new marketing ideas and information this is a great site with much of the information free!
http://www.marketingprofs.com/short-articles/2596/four-ways-to-increase-clicks-with-a-ps
PS - thanks for choosing Jimcor Agencies and reading our blog!
Tuesday, June 26, 2012
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